Winnipeg-based · Serving Canadian service businesses
Lead recovery & AI automation for service businesses.
Caleb’s Automations builds systems that respond to missed calls and website inquiries, follow up with leads and help move customers toward a booking. Add an AI receptionist, chatbot or booking workflow when your business needs it.
Built for roofing, plumbing, HVAC, electrical and other service businesses. Work directly with Caleb from setup through ongoing support.
Lead Recovery System: $599/month · No setup feeDatabase reactivation and review automation included. Simpler Starter option: $399/month, also with no setup fee.
- Missed-call recovery
- Automated follow-up
- AI reception & booking
Example customer journey
From first inquiry to next appointment.
01Capture the inquiry
A missed call or website request becomes an organized lead.
02Respond and follow up
Helpful messages give the customer a next step and notify your team.
03Qualify and hand off
Your team or an optional AI agent gathers details and routes the inquiry.
04Move toward a booking
A calendar or staff handoff helps the customer arrange an appointment.
Illustrative workflow. Features depend on the selected package. AI reception and booking are scoped separately from the core Lead Recovery System.
Lead recovery for service businesses
A complete response system, from first inquiry to booking.
When your team is on a job, calls and quote requests can go unanswered. A single reply helps, but a lead also needs organized follow-up, a clear next step and someone responsible for the conversation.
Caleb’s Automations connects missed-call text-back, website lead response, CRM pipelines, automated follow-up and appointment booking. For businesses that need more coverage, AI receptionists and chatbots can answer approved questions and hand inquiries to your team.
- 01A customer calls or submits an inquiry
- 02Your system responds promptly
- 03The inquiry enters your lead pipeline
- 04Follow-up keeps the conversation moving
- 05Your team or booking calendar takes over
- 06Track replies, appointments and outcomes
Services & Pricing
Lead recovery, AI automation and supporting services.
Start with the Lead Recovery System or choose a managed AI automation package. Website design and the most useful individual automations are available in the same menu. Every option shows its setup price, monthly support and scope together. All prices are in Canadian dollars and cover one business location unless stated otherwise, with a written quote confirmed before work begins.
Software licences, phone numbers, SMS, email and AI usage are additional where required and itemized in your proposal. Starting prices apply to the scope shown on each card. Price ranges depend on locations, workflow complexity and the management required; your proposal fixes the scope and fee before launch.
Choose the lead recovery tier that fits your business.
Starter — $399/month, no setup fee: missed-call text-back, website inquiry confirmation, staff alerts and one follow-up reminder.
Full System — $599/month, no setup fee: multi-step follow-up on Days 1, 3 and 7, CRM organization, database reactivation and automated Google review requests included.
Complete package
Lead Recovery System
RecommendedRecover new leads and past customers with multi-step follow-up, database reactivation and automated review requests—all included at $599/month.
Includes database reactivation + review automation
Investment
No setup fee
$599/month
Setup includes
- Missed-call text-back
- Instant website lead confirmation
- Lead routing and staff notifications
- Day 1, 3 and 7 follow-up sequence
- Stop conditions when a lead replies or is closed
- CRM or lead-board configuration
- Database reactivation workflow for eligible past leads and customers
- Automated Google review requests after completed jobs, plus one reminder
- Message writing
- End-to-end testing
Every month
- Workflow monitoring
- Failure alerts and issue correction
- Monthly lead-response report
- Message and timing adjustments
- Up to 1 hour of workflow support
- Ongoing automation maintenance
- Database reactivation campaign setup and monitoring
- Review automation monitoring and message adjustments
Complete package
Lead Recovery Starter
A simpler system for missed calls and new inquiries: fast replies, staff alerts and one follow-up reminder.
Investment
No setup fee
$399/month
Setup includes
- Missed-call text-back for one business number
- Instant confirmation for one website inquiry form
- Staff notifications and a shared lead inbox
- One automated follow-up reminder
- Stop the reminder when the lead replies or is closed
- Message writing and end-to-end testing
Every month
- Workflow monitoring and issue correction
- Minor message adjustments
- Up to 30 minutes of workflow support
- Database reactivation and review automation are included in the $599 full system, not Starter
- Software, phone and messaging charges separate
Managed growth package
AI Reception + Lead Recovery
Answer inbound inquiries, qualify leads and help customers take the next step toward booking.
Investment
$1,500–$2,500 setup
$999–$1,499/month
Setup includes
- Full Lead Recovery System included
- One inbound AI phone receptionist trained on approved business information
- Lead qualification and booking into one calendar
- Staff handoff for questions outside the approved scope
- Call-routing, booking and follow-up testing before launch
Every month
- Weekly conversation and failed-booking checks
- Workflow monitoring and issue correction
- One knowledge-base or follow-up update per month
- Monthly inquiry, booking and handoff review
- Up to 2 hours of configuration support
- Phone, messaging, software and AI charges billed separately
Managed growth package
Managed Sales Follow-Up
Keep new inquiries and outstanding estimates moving through a clear, actively maintained sales process.
Investment
$2,000–$3,500 setup
$1,499–$2,499/month
Setup includes
- Full Lead Recovery System included
- One sales pipeline with up to 3 estimate follow-up sequences
- Staff assignments, task reminders and escalation alerts
- Stop conditions for replies, accepted estimates and closed opportunities
- Response and conversion dashboard with staff onboarding
Every month
- Weekly pipeline and stalled-opportunity checks
- Monthly response, estimate and booking performance review
- Up to 2 sequence improvements per month
- Up to 3 hours of configuration support and staff guidance
- Business staff handle sales conversations and close estimates
- Software and communication usage charges separate
Managed growth package
Customer Retention System
Bring eligible past customers back with relevant reminders, repeat-booking campaigns and review requests.
Investment
$1,000–$2,000 setup
$999–$1,499/month
Setup includes
- Segment up to 2,500 existing eligible customer contacts
- Reactivation and repeat-booking workflows
- Up to 2 seasonal or maintenance reminder sequences
- Completed-job review requests and one reminder
- Reply routing, booking links and campaign tracking
Every month
- Up to 2 approved campaigns per month to the scoped audience
- Campaign copy, audience selection and scheduling
- Workflow monitoring and one sequence improvement
- Monthly replies, repeat bookings and review-request summary
- Up to 2 hours of configuration support
- Messaging, software and email delivery charges separate
Complete package
Website Foundation
For businesses that need a professional website before adding automation.
Investment
Starting at $1,500 setup
$149/month
Setup includes
- Strategy and page structure
- Responsive website design
- Core service pages
- Quote or contact form
- Basic on-page SEO
- Analytics setup
- Domain and launch assistance
- Pre-launch testing
Every month
- Managed hosting
- Uptime and form monitoring
- Software and security updates
- Backups
- Monthly analytics summary
- Up to 30 minutes of minor website edits
- Email support
Focused automations
AI Phone Receptionist
Starting at $1,000 setup
$499/month
One inbound phone agent, approved business FAQs, lead capture, one booking calendar and staff handoff. Monthly call review and one knowledge-base update. Phone and AI usage extra.
Discuss This ServiceFocused automations
AI Website Chat & Booking
Starting at $750 setup
$299/month
One website chatbot trained on your approved services and FAQs, lead qualification, one calendar and human handoff. Monthly conversation review and one knowledge-base update; AI usage extra.
Discuss This ServiceFocused automations
Appointment Booking & Reminders
Starting at $500 setup
$149/month
Up to two calendars, booking confirmations, reminders, cancellation and rescheduling links. Monthly booking checks and one schedule adjustment; messaging usage extra.
Discuss This ServiceFocused automations
Quote & Estimate Follow-Up
Starting at $500 setup
$199/month
One estimate pipeline and up to five follow-up messages, staff alerts and stop conditions when an estimate is accepted or declined. Monthly monitoring and one sequence adjustment.
Discuss This ServiceFocused automations
Google Review Requests
$299 setup
$79/month
One completed-job trigger, a review request and one reminder sent consistently to eligible customers. Monthly monitoring and message adjustments. Uses your existing Google review page. Included in the $599/month full Lead Recovery System; this price applies only when purchased separately.
Discuss This ServiceFocused automations
Customer Reactivation
Starting at $500 setup
$249/month
One campaign per month to up to 1,000 existing eligible contacts, including segmentation, up to three messages and reply routing. Contact eligibility checked before launch; delivery usage extra. Database reactivation is included in the $599/month full Lead Recovery System; this standalone price applies only when purchased separately.
Discuss This ServiceOne combined quote. No duplicate charges.
Missed-call text-back, instant website response, lead routing, CRM configuration, Day 1, 3 and 7 follow-up, database reactivation and review automation are already included in the full Lead Recovery System at $599/month with no setup fee. The review and reactivation prices below apply when purchased separately. When you combine services, overlapping work is counted once.
How billing works
- Starter and Full Lead Recovery have no setup fee; monthly service begins at launch.
- For other projects with a quoted setup fee, 50% is due before work begins and 50% before launch.
- Monthly service begins when the system launches.
- Third-party costs are separate unless the proposal says otherwise.
- Clients own and pay for their required accounts directly whenever possible.
Third-party costs can include domains, email, SMS or calling usage, AI services, CRM software and required integrations. Your proposal will identify the tools your project requires before you approve it.
Interactive workflow
See what happens after a customer reaches out.
Try a sample quote request or missed call. Follow the immediate response, the scheduled follow-ups, and what changes when the customer replies.
This is a Clearstone portfolio simulation. The names and events are examples; no calls, texts, or emails are sent.
Open the Lead Recovery DemoClearstone · sample lead
From missed call to next step
Process
A clear path from audit to launch.
- 01
Lead response review
I review how calls, website inquiries, estimates and follow-ups move through your business, then identify the gaps an automation could address.
- 02
Recommended scope
You receive a clear recommendation showing what should be improved first, what can wait and what the investment will be.
- 03
Build and connect
I configure your response workflows, CRM pipeline, booking calendar and any selected AI agents around your actual customer journey.
- 04
Test and launch
Every form, message, status and follow-up is tested before anything reaches a customer.
- 05
Support and improvement
I monitor the system, handle updates and improve it as your business grows.
About
Built directly with Caleb.
I’m Caleb Unger, the Winnipeg-based builder behind Caleb’s Automations. I set up and manage lead recovery systems, AI receptionists and business automations for service businesses across Canada.
You work directly with me from the first conversation through launch. My approach is practical: understand how leads currently reach your business, identify where they are being lost, and build the simplest system that fixes the problem.
My main focus is connecting the steps between an inquiry and a booking: response, qualification, follow-up and handoff. Website design is available when your business also needs a better place to capture those inquiries.
- Based in Winnipeg, serving service businesses across Canada
- You work directly with Caleb from first conversation to launch
- Simple systems that fix a real problem—no software for its own sake
Automation consultation
Where are your leads getting stuck?
Tell me about your missed calls, quote requests, follow-up or booking process. I’ll help you choose a lead recovery system, AI receptionist or targeted automation.
I review every inquiry personally and respond with a practical next step. Share where inquiries get lost, which tools you already use and what your team needs help handling.
What to include
Your services, what you want to improve, and your ideal timeline. A few sentences are enough.
FAQ
Questions I get asked most.
What is the difference between the $399 and $599 lead recovery systems?+
Starter is $399/month with no setup fee and covers missed-call text-back, one website inquiry form, staff notifications, a shared inbox and one follow-up reminder. The full system is $599/month with no setup fee and adds an organized CRM pipeline, follow-up on Days 1, 3 and 7, database reactivation and automated Google review requests. AI reception and advanced booking are scoped separately. Software, phone and messaging costs are additional where required.
Are database reactivation and review automation extra on the $599 plan?+
No. Both are included in the $599/month Lead Recovery System. Database reactivation reconnects with eligible existing leads or past customers; review automation requests feedback after completed jobs through your Google review link. Neither is a separate service fee on this plan. Your written scope confirms the audience, campaign schedule and required usage charges.
What does Caleb’s Automations actually do?+
I build and manage systems that capture inquiries, respond to leads, organize follow-up and support appointment booking. Services include missed-call text-back, AI phone receptionists, website chatbots, CRM pipelines and automated estimate follow-up. Website design is available as a supporting service.
Which businesses are these automations for?+
The systems are designed for service businesses such as roofing, plumbing, HVAC, electrical, landscaping and cleaning companies. The right setup depends on your inquiry volume, services, staffing and booking process.
Is lead recovery just an automatic text after a missed call?+
The full $599/month Lead Recovery System also includes website inquiry confirmation, an organized CRM or lead board, staff notifications, follow-up on Days 1, 3 and 7, database reactivation and automated Google review requests. Follow-up stops or changes when a lead replies or is closed. Booking and AI reception can be added where appropriate; your team remains responsible for estimates and closing work.
Are these HighLevel subscription prices?+
No. These are Caleb’s setup and ongoing service fees in Canadian dollars. Required software plans, phone numbers, messaging, AI usage and other third-party costs are separate and itemized before you approve the project. Feature and channel availability is checked during scoping.
What if I need several services?+
I prepare one combined scope and quote so overlapping setup, workflows and support are counted once. The full $599/month Lead Recovery System already includes missed-call text-back, instant website response, lead routing, CRM configuration, scheduled follow-up, database reactivation and review automation.
Do you serve Winnipeg and other parts of Canada?+
Yes. I am based in Winnipeg, Manitoba and work remotely with service businesses across Canada. Phone-provider compatibility, supported integrations and the required accounts are confirmed before setup.
Do I need every system?+
No. The audit identifies the biggest current leak. You can start with one system and add others when they make sense.
Can you work with my existing website?+
Usually. I can improve or replace the website depending on its condition and how it was built.
Can I keep my current business phone number?+
In most cases, yes. The exact missed-call setup depends on your phone provider and current call-routing configuration.
Will customers know they are receiving automated messages?+
The messages are written to sound clear and helpful, and they identify your business. The goal is a fast response—not pretending a person manually typed every message.
What happens when a customer responds?+
The automated sequence stops or changes based on the customer’s response, and the lead is ready for the business to handle.
Can this work with my existing CRM?+
Often, yes. Compatibility is confirmed before the project begins.
How long does implementation take?+
Simple automation systems usually take 5–10 business days after access is provided. Website projects typically take 2–4 weeks depending on size and feedback.
What do the monthly fees include?+
Hosting or system monitoring, maintenance, minor updates and support. Third-party phone, messaging and software charges are listed separately.
Do I own my website?+
Yes. Project ownership, hosting and any ongoing services are documented clearly before work begins.
Give your next lead a clear path to booking.
Tell me how calls and inquiries reach your business. I’ll recommend a lead recovery or AI automation setup around your team, your services and your booking process.